With more than 200 successful projects behind us, we decided to collect the 10 most important questions, which, by answering them, will give us an accurate idea of what kind of website you want as a web developer.

Answering the questions will not only help us to give you an accurate quote for the design and programming of your website, but you will also see the web possibilities more clearly and have a better understanding of the processes of creating a website as a project.

So let's see what information a website creation company needs in order to be able to give you a quote:

Tartalomjegyzék

1. What do you do?

Every question asked is important, but if one has to be singled out, this is perhaps the most important. When you ask us to create your website, we first need to get to know each other so that we can offer you the best solution. It is important to find out what you do and what industry you operate in.

2. What is your goal with your new website?

A website can support your company's marketing and business goals in several areas. Some examples of these areas are:

  • Communication with clients
  • Customer acquisition, lead generation
  • brand building
  • Sale of services and products
  • Company presentation
  • Community building
  • Increasing expert role
  • Collecting newsletter subscribers

The business and marketing goals outlined in advance help us a lot in determining which are the online tools that can be used to achieve these goals as efficiently as possible.

3. Do you already have a website and want to renew it? What are the 3 most important things you would change?

Write the availability of your current website and the three most important things that you would like to change based on the experience of previous years. We will review your website and based on this, we will get an accurate picture of what the previous years' strategy was in terms of online appearances and in which direction you would like to develop.

4. Who is the target audience of your website?

The appearance, color scheme, functionality and even language of the website may differ depending on who the target audience is. We save a lot of misunderstandings and hours of work if we can define your target audience according to the following main aspects:

  • Age
  • Industry
  • Interests
  • Gender
  • Residence
  • Language

5. Does your company have an image manual or image materials?

We try to adapt the graphic designs of the website to the image of the company/product. If we do not receive an image description, we will develop our own unique web image. Of course, the amount of work and the price quote will also be affected if we receive an image description that can help us during the graphic design.

6. Has a draft been prepared for the page's menu items?

This question concerns whether it is possible to know which menu items should appear on the page and what content will be placed under them. Think about what you would like to see again under the menu items on the page.

The most common menu items for a company website can be the following:

  • Homepage
  • Introduction / About us
  • Our employees
  • Our products
  • Our services
  • News / Blog
  • FAQ (Frequently Asked Questions)
  • Our references / Clients / Case studies
  • Contact
  • Testimonials
  • Legal notice
  • Privacy Statement

7. Are there any functions that you would definitely like to see on your site?

The list of website functions can be endless, almost any add-on can be integrated into a page, but to help, I will list some of the most common ones. Write which one you might need. In addition to the menu items on the website, these functions also fundamentally influence the price offer.

  • news
  • blog
  • forum
  • Web shop
  • press room
  • event calendar
  • document library
  • Sign up for newsletter
  • image gallery
  • password protected content

8. How many languages do you want the site in?

Thanks to the Internet, the world has opened up to us. We can no longer speak only to our immediate place of residence, but to the whole world. That is why it is important for us to know how many languages your site will appear in and whether these languages will be mirror translations of the entire content or whether you would only translate certain menu items.

Please write in the quotation request how many languages the website will be in and which will be the default language.

9. Name a couple of sites with a similar profile

At Usernet, we have always placed great emphasis on competitor analysis. This is necessary so that we can clearly distinguish your website from your competitors, and at the same time we know exactly who your real online competitors are and what kind of website they have. You can learn a lot from the pages of your competitors. What works for them, what doesn't, what online marketing strategy they follow, what platforms they use. During the design and programming of the site, we can save a lot of man-hours by planning functions and content elements from the outset that have also proven successful in the strategy of our competitors and discarding or rethinking risky elements.

This also shows how much time and money can be saved by answering a simple question!

10. Name 2-3 websites that you like in terms of appearance and/or functionality

Here, we did not mean your competitors (of course, that could be the case), but any site that you liked, or only one of its functions appealed to you. It helps a lot during planning, if only in general terms, but let's see what ideas you have about the website to be created.

There are as many ideas about the aesthetics of web design as there are people. Some people like minimalist, others like organic, some like colorful, others like black and white. It helps a lot in our work if we can see in broad terms what your ideas are about the appearance.

11. What do you not want?

It is often easier to describe how it should not be.

Whether you've seen something absolutely horrible in terms of design, structure, or functionality, that you definitely don't want to see on your site again, tell us.

Tell me if you can't even look at a font.

Let me know if a color world burns your eyes.

Let me know if there's a feature you particularly hate.

And we will work accordingly.

12. What are your long-term plans?

Think about whether you would like to develop it into a portal system over time... maybe a web store will also be added to the site later... if you were to integrate social media... or write a company blog.

Tell us if, say, in half a year you would like to add anything to your website - even if you would entrust that extension to someone else.

If we know what your plans are, we will develop the website accordingly, and in this way you can avoid having to redo the entire website due to new functions (because the original structure did not support what you want later).

Website quotation request sample document

Based on the experience of the past years, we have compiled for you a sample website quotation request document, which you can fill out and send to the developers, and you can get a relatively accurate answer regarding the project's main milestones, deadlines and, of course, costs.

The document not only sheds light on the cost and resource needs of website development, but also provides a good basis for seeing what information and data the developers will need to complete the task.

Copy the sample letter below and overwrite it with your own information:

Dear Sir / Madam!

I found our company on Google, I would like to ask you for an offer to create a website.

Our activity

We are a 10-person company dealing with accounting and tax consulting based in Budapest.

Purpose of our website

Our current website is now more than 10 years old. I don't know much about IT, but I can clearly see that it is very outdated. Unusable with a smartphone. We would like to have a new website created that meets the needs of today.

Which we definitely want to change

Our website address is www.blablabla.hu. We don't get our clients through our website (the current one isn't really suitable for that), but mainly based on recommendations, but according to our experience, our clients look at our site before the first meeting. Therefore, we definitely want our visitors to receive a high-quality and modern website that matches the high quality of our services.

The function of the website to be created would primarily be to present our company and our services, publish articles and publications of our colleagues, and share important news.

We are also thinking about a password-protected interface accessible only to our customers, where we could share documents only for them.

The target audience of our website

The target audience of our website is our potential or existing customers. Most of them are between 30 and 55 years old, half are partly from Budapest, and half are partly from the countryside. It is important that 70% of them are women. In terms of their occupation, they are executives, economic or financial managers and financial assistants. Most of them are Hungarian companies, so almost everyone speaks Hungarian, but there are 2-3 companies where the contact person communicates in English.

Branding materials

We don't have an image manual. On the other hand, a few months ago, our logo was renewed, we created new business cards and brochures. As well as notebooks and molinos. Of course, I can send these to you at any time.

Menu items

We thought of the following:

  • Homepage
  • Introduction
  • Our employees
  • Our services
  • News
  • Blog
  • Downloads
  • Contact
  • Partners
  • Testimonials

In addition, we welcome any creative ideas and suggestions! :-)

Special features we'd like to see again

Of course there is! As I wrote before, we would need news, blog and password protected content to be able to share the most important documents with our clients.

Multilingualism

In addition to Hungarian, we also want English. Also, it would be important if the site could be easily expanded with additional languages in the future.

Our competitors

The Abrakadabra accounting office is just around the corner from us, they are our primary competitors locally.

I'll show you a couple of websites that I like, I was thinking of something similar

Among the domestic accounting offices, I like the following:

  • konyvelescenter.hu - good service descriptions, good blog
  • www.eutax.hu – as a layman, it is very easy to see what you like
  • www.helloado.hu – very modern, clear, nice big pictures, very good interaction

Based on the above, please write how much the maintenance and operation of the website costs on a monthly basis, and exactly what services it includes.

Online marketing

I have a few more questions: in addition to our renewed website, we also want to move forward with the "age" and in the future we would also send a newsletter to our customers. We also want people to find us when they search for an accountant on Google. We are also thinking about a Facebook page. Can you help with this as well?

Thank you in advance for your answers!

Sincerely,

...

Summary

On the basis of the above letter, the requested website builders can give you an itemized price quote. If some information is still missing, don't worry, it will be possible to fill it in during the first personal meeting.